How To Structure Your Website Design RFP In 9 Steps

In the last time we have received some questions about how to structure the requirements so that from Adviters could develop a new web platform. Based on these inquiries we decided explain to how to plan and execute a web page design project in the most effective way. We will present it to you in 9 steps that our colleagues from DesignRush developed in their article: What Is A Website Design Request For Proposal?

1. Introduce Your Company

The RFP process starts by writing a short introduction about your brand. This includes a short “about” section of your company, why you need a new website design and a brief outline of what the project will cover.

2. State Your Budget

Your budget is an important part of the RFP, because it allows vendors to determine whether they can provide the scope of work within the desired budget and respond accordingly.

3. Specify Your Project´s Timeframe And Deadlines

Providing a realistic timeframe and expected launch date for your website design project allows vendors to determine whether they can complete the project by the desired deadline.

4. Define Your Goals

Whether you want to increase sales or educate potential customers about your brand and offering, defining your project goals emphasizes your required design services and the scope of your project.

5. Provide Website Examples and Inspiration

List around five websites that you like, including their specific URLs and the features that you like about them.

6. Define Your Target Audience

Your website should address your target audience’s needs and expectations to increase engagement and conversions.

7. Include Your Web Design Wish List

Illustrate your ideal website by including “must-have” web design features along with features that would be nice to have, if possible within the allotted time frame and budget.

8. Set Your Criteria for Vendor Selection

Your criteria for vendor selection might include agency expertise, years of experience, portfolio, capabilities and relevant projects.

9. Detail Your RFP Submission Requirements

Typical details you should request from vendors include:

  • Agency name, email, address, website and contact details
  • Company’s years of experience, size of the team, certifications and awards
  • Approximate hours and timeline of the project from start to finish
  • Client references
  • Five of their best, relevant projects that include links to each case study

For more details on what a website design request for proposal is, read the full article at the following link: Website Design RFP

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